Storing your automatic watches and other luxury timepieces is far more than a practical necessity – it’s essential to preserve their precision, appearance and lasting value.
Whether vintage, hand-wound piece or contemporary with complications, every luxury timepiece deserves an environment that protects its brilliance and mechanical integrity.
Discover the best practices for caring for your prestigious and automatic watches – true masterpieces of horological craftsmanship.
Which storage solution should you choose for your luxury watch ?
A high-end timepiece deserves far more than just a regular box. Its case should ensure security, enhance its beauty, and protect its integrity over time. Opt for a technical storage accessory designed to shield your watch from external threats such as dust, humidity, and UV rays.
When it comes to aesthetics, select finishes that complement your interior: fine woods, anodised or brushed aluminium, or refined leather.
Because they require specific care, automatic watches are a category of their own. To preserve their movement and prevent them from stopping, a watch winder remains the most suitable and effective solution.
Understanding the demands of an automatic watch
Among the most sought-after luxury timepieces, automatic watches are also among the most demanding to care for.
Their mechanism relies on wrist movement: if left unworn for a period of time, they can lose accuracy or even stop altogether. Yet manual winding can be rough or clumsy, potentially damaging the delicate inner workings of such watches.
A watch winder therefore becomes essential to:
- Avoid repeated handling
- Minimise the risk of mishandling
- Keep your watch running on time
- Preserve the long-term performance of your timepiece
How to care for your automatic watches on a daily basis
Beyond choosing a suitable watch winder, regular maintenance of your automatic watches is essential to preserve both their longevity and value:
- Clean your watch after each wear using a soft cloth to remove sweat, fingerprints and dust. For easier and more delicate handling, use our high-end SwissKubik x Keller Trading microfibre gloves;
- Maintain the straps carefully: leather requires specific nourishing care, while steel bracelets can be cleaned with clear water and a soft brush;
- Avoid extreme environments: store your watches in a dry, temperate place, away from direct light;
- Have your watches professionally serviced every 3 to 5 years by a certified watchmaker. This includes cleaning, lubricating, adjusting the movement and checking the water resistance.
Even the finest automatic watch winder cannot replace the expertise of a professional horologist.
Why is choosing a watch winder for luxury automatic watches so important?
Much more than a functional accessory, your automatic watch winder is a true statement of horological passion, refined taste, and attention to detail. That’s why it deserves to be chosen with care.
SwissKubik winders combine precision engineering, timeless design, and exceptional materials to help every collector preserve their horological heritage over time.
Need advice? Don’t hesitate to contact our team — we’ll help you find the model best suited to your needs.
Why choose a SwissKubik automatic watch winder?
Since its founding in 2007, SwissKubik has established itself as a benchmark in the storage of luxury automatic watches. Each model is meticulously crafted in our Swiss manufacture, with an uncompromising commitment to quality.
Among our flagship creations, the Masterbox winders stand out for their ability to programme rotation cycles via a Bluetooth-connected mobile app, offering tailored settings for every movement. Available in single or multi-watch formats – holding up to 12 timepieces – they adapt to collections of all sizes. A long-lasting choice to maintain, preserve, and showcase your timepieces.
